Retail Director
Chicago Design Museum Store
Dec 2013–Jan 2015

When the Chicago Design Museum (ChiDM) pop-up transitioned into a permanent museum, I was asked to join the board as Retail Director. My brief was to design the vision for, lead the build of, and manage ChiDM’s first permanent store—all from scratch. The Store provided supplemental revenue to both ChiDM and the designers whose products the store sells. 

The vision I developed was a store so beautiful and so carefully curated with Chicago-based design products that it felt like an extension of the exhibition space. I approached this problem by building a repeatable system.


vision: an ecosystem of experiences


I collaborated with an architect to design modular furniture that defined the store as a space and was flexible enough to be easily moved if the store or museum moved. 

I lead the team to use a human-centered design approach to prototype guests' experiences—that also integrated with business process—to determine best processes, then adjusted once the store was open.    


ChiDM Board & Tanner Woodford
Furniture design: Tafhim Rahman
Store process and guest experience design: Gigg V. Hemwattakit
Illustration in store: Kiyomi Negi-Tran
Desk design and fabrication: Levi Borreson
Photos by: Jennifer Yu Photography and Carrie Allen